Project Overview
Candle League partnered with Designed by Gusto (DBG) to design a high-conversion landing page that introduces the platform, communicates its value clearly, and drives user participation. The objective was to create a focused digital experience that captures attention quickly, explains the concept effectively, and encourages users to engage with the product.
As a competition-based platform, the landing page needed to balance clarity, excitement, and credibility—ensuring that users immediately understand how the league works and why they should participate.
The scope of work included user interface design, content flow structuring, and the development of a conversion-focused layout that guides users from awareness to action. Particular attention was given to simplifying the user journey—ensuring that key information such as how the platform works, participation requirements, and benefits are presented clearly and sequentially.
Every element of the page was designed with intent—minimizing friction, maintaining user attention, and increasing the likelihood of user engagement and sign-ups.
The landing page was structured to function as a complete introduction to the Candle League platform, with a clear narrative flow that moves users from understanding to action. This included defining a strong entry point, followed by sections that explain the concept, outline how the competition works, and highlight the value of participation.
A key focus of the project was reducing cognitive load—ensuring that users are not overwhelmed with information, but instead guided through a simple, intuitive journey. This was achieved through clear content hierarchy, strategic spacing, and well-defined sections that break down complex ideas into easily digestible parts.
In addition, the page was designed to support engagement through strong calls-to-action and a layout that maintains momentum throughout the user journey. The structure ensures that users are consistently encouraged to take the next step without feeling pressured or confused.
Overall, the result is a clean, focused, and conversion-driven landing page that effectively communicates the Candle League concept while maximizing user engagement—providing a strong foundation for growth, user acquisition, and future platform expansion.
